5783 Offers a Test Like No Other
One of the ironies of Rosh Hashanah is that we’re supposed to look inward during a holiday when we’re looking outward at the biggest synagogue crowds of the year.
David Suissa is Publisher & Editor-in-Chief of Tribe Media/Jewish Journal, where he has been writing a weekly column on the Jewish world since 2006. In 2015, he was awarded first prize for "Editorial Excellence" by the American Jewish Press Association. Prior to Tribe Media, David was founder and CEO of Suissa Miller Advertising, a marketing firm named “Agency of the Year” by USA Today. He sold his company in 2006 to devote himself full time to his first passion: Israel and the Jewish world. David was born in Casablanca, Morocco, grew up in Montreal, and now lives in Los Angeles with his five children.
One of the ironies of Rosh Hashanah is that we’re supposed to look inward during a holiday when we’re looking outward at the biggest synagogue crowds of the year.
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As we slowly crawl out of a pandemic that shook up the planet, and with the High Holidays right around the corner, the question of “who will show up” in synagogues this year is front and center.